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I’M DEVA! AND I BEGAN PHAEDRA IN THE SUMMER OF 2015.

I SPENT YEARS LOOKING FOR SIMPLE CLOTHING THAT WOULD FIT MY TALL FRAME- I’D BASICALLY GIVEN UP ON HIGH STREET STORES AND SPENT HOURS RIFLING THROUGH CHARITY SHOPS RAILS HOPING TO FIND WHAT I WAS LOOKING FOR. THEN I HAD A BRAINWAVE- why not try and sew my own? AND PHAEDRA WAS BORN.

THROUGH CLOTHES-MAKING AND MAKING MORE ACTIVE AND CONSCIOUS DECISIONS ABOUT MY CLOTHES, I BEGAN TO UNDERSTAND THE ENVIRONMENTAL AND SOCIO-POLITICAL EFFECT THAT THE CLOTHING INDUSTRY HAS ON THE WORLD, AND IT’S MY AIM TO PROVIDE SUSTAINABLE, LOW-IMPACT CLOTHING.

MY STUDIO IS PART OF A NETWORK OF ROOMS THAT RESIDE IN AN OLD SHOE-MAKING FACTORY IN NORWICH, A GRAND AND DILAPIDATED REDBRICK BUILDING WITH ECHOES OF ITS OLD INDUSTRY. I SIT SEWING AT A LARGE WINDOW, LOOKING OUT OVER A CHERRY TREE. PHAEDRA IS A ONE-WOMAN BUSINESS AND I DESIGN, CUT, SEW AND SEND ALL YOUR GARMENTS MYSELF.

I’M ALSO A VEGAN, A LESBIAN, A BAKER, A GARDENER, A WALKER, AND LEAD A CHOIR, AND LIVE IN NORWICH, UK.