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SIMPLE HANDMADE CLOTHING FOR EVERYDAY WEAR

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PHAEDRA CLOTHING SEEKS A BALANCE BETWEEN FORM AND FUNCTION, COMBINING ATTENTION TO DETAIL WITH PRACTICAL, EVERYDAY WEAR.  IT IS CLOTHING THAT CAN BE WORN COMFORTABLY : SIMPLE LINES THOUGHTFULLY MADE.

EACH PIECE IS CREATED USING NATURAL FABRICS.  THE PALETTE OF THE COLLECTION CONJURES GREY-BLUE SEASCAPES AND THE LOW LIGHT OF THE ENGLISH COASTLINE.  A MUTED, HUMBLE AND CONSIDERED SIMPLICITY IS AT THE HEART OF MY ETHOS.

PHAEDRA CELEBRATES THE HUMAN RATHER THAN THE MACHINE.  A GARMENT IS A NARRATIVE, A PIECE THAT CHANGES OVER TIME. LINEN BECOMES SOFTER AND SUPPLER, COLOURS LIGHTEN SUBTLY, AND THE CLOTH IS IMBUED WITH MEMORY - ALL SIGNS OF A LONG AND HAPPY RELATIONSHIP BETWEEN GARMENT AND WEARER.

MY ONE-WOMAN BUSINESS CHAMPIONS WELL-DESIGNED AND WELL-MADE PRODUCTS.  I WORK TO BE AS ETHICAL AND ENVIRONMENTALLY CONSCIOUS AS POSSIBLE IN MY PROCESSES.  I USE LITHUANIAN LINEN, BRITISH AND JAPANESE COTTON, PAPER PACKAGING, AND BRITISH-MADE BUTTONS AND NOTIONS.