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SIMPLE HANDMADE CLOTHING FOR EVERYDAY WEAR

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PHAEDRA CLOTHING SEEKS A BALANCE BETWEEN FORM AND FUNCTION.  THE COLLECTION IS INSPIRED BY JAPANESE DESIGN WHICH COMBINES ATTENTION TO DETAIL WITH PRACTICAL, EVERYDAY WEAR.  IT IS CLOTHING THAT CAN BE WORN COMFORTABLY; SIMPLE LINES THOUGHTFULLY MADE.

EACH PIECE IS CREATED USING NATURAL FABRICS.  THE PALETTE OF THE COLLECTION CONJURES GREY-BLUE SEASCAPES AND THE LOW LIGHT OF THE ENGLISH COASTLINE.  THE JAPANESE WABI SABI PHILOSOPHY OF MUTED, HUMBLE AND CONSIDERED SIMPLICITY IS AT THE HEART OF MY ETHOS.

PHAEDRA CELEBRATES THE HUMAN RATHER THAN THE MACHINE.  A GARMENT IS A NARRATIVE, A PIECE THAT CHANGES OVER TIME. LINEN BECOMES SOFTER AND SUPPLER, COLORS LIGHTEN SUBTLY, AND THE CLOTH IS IMBUED WITH MEMORY - ALL SIGNS OF A LONG AND HAPPY RELATIONSHIP BETWEEN GARMENT AND WEARER.

MY ONE-WOMAN BUSINESS CHAMPIONS WELL-DESIGNED AND WELL-MADE PRODUCTS.  I WORK TO BE AS ETHICAL AND ENVIRONMENTALLY CONSCIOUS AS POSSIBLE IN MY PROCESSES.  I USE LITHUANIAN LINEN, BRITISH AND JAPANESE COTTON, PAPER PACKAGING, AND BRITISH-MADE BUTTONS AND NOTIONS.